In reality, Desigual isn’t a brand. It’s a group of people who believe in the power of creativity as a way of life.
Thomas Meyer created Desigual in 1984, in the Barcelona neighbourhood of El Raval, when he designed a jacket that is now considered one of the fashion sector’s first ever upcycled products. Then filmmaker Isabel Coixet whispered a word, “Desigual”, and accompanied it with the motto “no es lo mismo” (“it’s not the same”).
In June 2019, Desigual started a new chapter with a renewed identity that is more in tune with why, how and what they do. It’s the identity of a brand that is transforming and adjusting to new consumption habits, trends and an omni-channel model that allows them to connect with their consumers wherever they are. An evolution through which they aim to continue offering a distinct experience to anyone who engages with the brand.