Label Label

Founded by sisters Lou Molly and Sal Flood, Label Label rephrases the familiar vocabulary of contemporary design towards enriched inclusivity and exquisite self-expression.

Guided by Lou's four decades of experience in the local fashion trade and Sal's extensive corporate background the sisters travelled to Indonesia in 2002; examining the fabric traders' rich and varied textiles and working with local tailors to craft bespoke pieces. Once back home, these custom creations never failed to catch the eyes of curious strangers on the street, eager to know how they could find similarly singular garments of their own.

Thus, Lou and Sal were drawn to launch Label Label - a seamless partnership grounded in non-generic design, clothing longevity, and their trademark all-embracing warmth. For both, it's an opportunity to showcase the myriad of possibilities of textile layering and inclusive construction.