Dark and wittily sombre, NOM*D has created an iconic image on the New Zealand fashion landscape. The label's designs, which reference traditional tailoring and use reworked vintage garments, are anchored by a utilitarian approach and the concept that clothes must, above all else, be wearable. In every collection, NOM*D maintains its credibility as a label unaffected by trends and whims, instead adopting the cool, considered gaze of the fashion outsider.
Since its inception in 1986, NOM*D has been among a small number of directional fashion labels which have been responsible for defining the style that is now referred to as 'The New Zealand Look'. As one of the ground-breaking New Zealand Four who showed at London Fashion Week in 1999, NOM*D firmly established the dark, intellectual qualities that are now synonymous with New Zealand design.